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Really good news today that JustGiving and Vodafone have extended their text donations facility to individuals who are raising funds for their chosen charities. This is a real leap forward, bringing text donating to people like you and me. The best thing of all is it’s a free service, so no longer does mobile phone company take a hefty cut of the donation.
To read a fuller report on this development, check out Third Sector magazine’s article: Third Sector
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“It’s not what you say, but the way that you say it, that’s what gets results!”
These were the words of a pop song that Bananarama had a hit with in the 80s. Yet, how true these words are.
You can write the best English text, but still not say things in a way that will hit people’s hearts. It is a skill to be learnt, but once learnt, it will make such a difference. Fundraisers have a challenge to get people to give and, in so doing, make a difference.
The video below is a wonderful example of just how to achieve this, just by changing the words:
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