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I came across this astonishing video, which shows charities, businesses and organisations why they need to take Social Media seriously. To ignore Social Media today is like people denying that the printed word would have any relevence when it started developing!

Social Media Revolution 2

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Vodafone logoAter years of campaigning by charities and the Institute of Fundraising, one of the major mobile phone operators has finally agreed to make sure 100% of donations made via TXT gets paid to the charity. This is a major breakthrough and will set a precendent that – hopefully – other operators will find hard to not go along with themselves.

In the past a chunk of any money donated via TXT was siphoned off by the phone operators as their fee for providing the service. They failed to see that they had any corporate responsibility, or that they could earn extra Brownie points with the general public by doing the right thing.

Now Vodafone has become the first UK mobile operator to agree to commit 100% of the donation to the charity using its texting service. The donor will still have to pay the normal text rate on top of the donation, but I’m sure they won’t mind that if they know the charity will get all of their donation.

With donations via TXT increasing in popularity with both charitieas and the public (especially younger donors who charities struggle to connect with in other ways), this is certasinly good news for the sector.

Thank you Vodafone, you’ve gone up in my credibility ratings!

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OUCH! When being “Green” can hurt

April 26, 2010

Here’s one of my occasional non-fundraising blogs. It is, sadly, a tale of woe and a warning to others that sometimes things can go wrong, even when you’re trying to do the right thing.
In November 2007 I bought a brand new Kia Sportage 4×4. I got the basic 2.0 litre model, but it is still [...]

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New online charity calendar service launched

April 20, 2010

A new charity service is about to be launched that will help charities of all sizes to avoid clashes when it comes to putting on events, locally, regionally and nationally. I had the pleasure of meeting Nick Wayne and Martin Daly from Calendar Check at the recent Yorkshire Institute of Fundraising’s annual convention, where they [...]

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