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Ater years of campaigning by charities and the Institute of Fundraising, one of the major mobile phone operators has finally agreed to make sure 100% of donations made via TXT gets paid to the charity. This is a major breakthrough and will set a precendent that – hopefully – other operators will find hard to not go along with themselves.
In the past a chunk of any money donated via TXT was siphoned off by the phone operators as their fee for providing the service. They failed to see that they had any corporate responsibility, or that they could earn extra Brownie points with the general public by doing the right thing.
Now Vodafone has become the first UK mobile operator to agree to commit 100% of the donation to the charity using its texting service. The donor will still have to pay the normal text rate on top of the donation, but I’m sure they won’t mind that if they know the charity will get all of their donation.
With donations via TXT increasing in popularity with both charitieas and the public (especially younger donors who charities struggle to connect with in other ways), this is certasinly good news for the sector.
Thank you Vodafone, you’ve gone up in my credibility ratings!
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