Freelance Fundraising  

Graham Richards offers the following areas of specialism:

Legacy Marketing

• Devising a legacy marketing strategy for your charity

• Researching your database/support base for potential legacy donors

• Researching your previous legacy history for trends or patterns

• Running Focus Groups to assess attitudes towards legacies

• Exploring various approaches to see what would suit your organisation best

• Planning legacy campaigns

• Creating literature for legacy marketing

• Identifying possible corporate support for your legacy campaign

• Seeing legacy campaigns through to launch

Legacy Administration

• Helping charities to set up appropriate systems for handling and recording legacies

• Advice on where to get proper legal support for difficult cases of probate

• Using your legacy administration to help secure future legacies

 Gift Aid

• Helping charities to make sure they maximise their Gift Aid income from donations

• Advice on Gift Aid regulations – what you can and can’t claim for

• Designing Gift Aid literature and setting up recovery systems

 Donor Development

• Promoting regular, committed giving to your existing supporters

• Converting ad hoc donors into regular donors

• Recruiting new committed donors

• The use of internal “warm” direct mail

• The use of external “cold” direct mail

 In Memoriam Giving

• Developing ideas for people to give in memory of loved ones

 Developing Online activities

• Website development – website planning from scratch

• Developing online giving opportunities and e-commerce

• Exploring the opportunities of New Media for reaching your supporters and promoting your cause

• Developing interactive communications with your supporters

 Copy writing for fundraising literature

• Drafting and preparing fundraising materials

• Writing press releases

 IT

• Using Microsoft Office applications in fundraising (including Outlook, Word, Excel, Publisher and Powerpoint)

• Working with databases

• Ensuring your database is “clean”

• Using your database to segment your donors

 Training

• I can provide training on most of the above, which can be made specific to the needs of the organisation

 Mentoring

• One to one mentoring for fundraisers is available, on either a regular or an ad hoc basis
  

To enquire about any of the above, please contact Graham directly.